While at Branding Bygarden, I developed the visual strategy and campaign concept for Afriquia’s nationwide partnership with Texaco in Morocco. With Afriquia’s petrol stations across the country, the campaign needed to both drive sales and promote the strength of the alliance.

The biggest challenge was keeping two powerful brands — and their product portfolios — in balance. We had to avoid suggesting one was better than the other, instead highlighting how their combined values delivered both affordable protection and ultimate performance. Through careful visual exploration, messaging, and placement, we created a campaign that gave people choice while respecting the distinct equity of both brands.