While at Branding Bygarden, I led the UK-wide digital campaign for Electrical Safety First, tackling the rise of unauthorised and unsafe electrical products being sold online.

Working within the brand guidelines, we built a highly strategic campaign. From bold visual storytelling to precise media placement. We leveraged AI-generated video content and rolled out creative across every digital touchpoint, from high-visibility web ads to targeted Google campaigns. The result was a nationwide awareness push that made electrical safety impossible to ignore.